Calbee to switch its brightly coloured packaging to black and white because war has disrupted supply of certain raw materials used in ink
Calbee to switch its brightly coloured packaging to black and white because war has disrupted supply of certain raw materials used in ink
‘Forces’ meaning they cannot accept earning $0.02 per package less.
Japanese markets are extremely sensitive to price changes and food price margins are razor thin. An ice cream company once publicly apologized for raising their prices by 10 yen (~$0.10 USD) after years of keeping its price at 60 yen (~$0.60 USD).