A lot of people see it as needlessly dragging a conflict on, but NATO (probably) knows what it’s doing, and has had plans for scenarios like this for years. Russian escalation in the region isn’t exactly new, and it’s the sort of campaign that NATO as a group will define its legitimacy on.
I’m sure that if both sides wanted to hurt the other they’d do so, NATO especially so - but to both sides it’s ultimately a game. NATO will flirt with weapons, and Russia will throw citizens at the problem and use grief/loss to restore the “fatherland”. It’s why I don’t see an end to the conflict for as long as Putin is in power.
Here’s an idea.
In the UK we have a presenter called Alex Jones, and she’s absolutely lovely. She is a host on a show called The One Show, which is basically a topical light-hearted show that jumps from one thing to the next at hilarious speed (think heartwarming story about puppies to a sad story about someone dying or ovarian cancer in the space of a few seconds, while their guest immediately wipes the smile from their face).
Keep Infowars running, but replace the Alex Jones and turn Infowars into a family friendly topical show that brightens everyone’s day. Let it succeed, and have him succeeded by the (Good) Alex Jones.