Maybe I’m wrong but I’m interpreting this being in the vein of a crime being murder, but potentially also a hate crime. The motivation of a crime is part of its definition and affects sentencing especially in tertiary cases eg attempted murder, manslaughter etc.

I’m 99. 9% confident they were being sarcastic.

Ugh their firm grip on the pet food market endlessly pisses me off. I paid for a fancy B Corp certified cat food brand for years before realising it had been bought out by Nestlé