What a way to launch John Crapple.

  • Almacca@aussie.zone
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    7 days ago

    Apple executives have been bending the knee to Trump for years now. If you’re still working for them and think this is the bridge too far, you’re an idiot.

    • John Richard@lemmy.world
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      6 days ago

      Don’t underestimate the cult. Its users parrot corporate PR scripts verbatim. “Yes we love the walled garden and developer fees. It ensures Apple is doing everything it can to keep me safe.”

      • Almacca@aussie.zone
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        6 days ago

        We’re talking about the employees here, though. You’d think they’d know better.

  • anewfox@lemmy.zip
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    7 days ago

    let me know when a single one of them quits instead of just complaining and going along with it anyway. i won’t be holding my breath.

    “i’m just doing my job” is still just claiming to be following orders. looking at you, every single person that continues to work for a health insurance company.

  • Julio Eusebio@lemmus.orgBanned
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    7 days ago

    Names carry history, identity, and meaning. A decision like this shouldn’t be treated as a simple branding change especially when it affects something shared by millions of people

      • mursejoy@lemmy.zip
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        7 days ago

        Yeah I would go to Pixel and slap GraphineOS on it.

        I have been in the Apple ecosystem since Android bootloaders got locked down. It’s sucks but in the US there is no viable option that prioritizes privacy and not licking frumps boots.

  • Babalugats@feddit.uk
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    8 days ago

    Lacking any sort of balls to stand up to their great leader.

    “it’s not a dictatorship. We just do what he wants because we’re afraid what he’ll do if we don’t,.”

    Meanwhile Microsoft - following Trump’s orders, kickstarted and/or rapidly accelerated European digital sovereignity.

    • rayyy@piefed.social
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      8 days ago

      Apple, Google and Microsoft are merely support lackeys for the orange pedophile.

      • willington@lemmy.dbzer0.com
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        8 days ago

        Apple, Google/Alphabet, Microsoft, those are some of the pupeteers. The Orange Pedo, The Guardians Of the Pedophiles (GOP) party, and the corporate Fascism Lite Democratic Party (we promise to build one concentration camp fewer than the GOP, so vote for us Dems) are the lackeys.

        We have to be careful, because The Democratic Party is not a monolith. Some of the Dems are actually economic populists, which is a good thing.

        This doesn’t change the fact that most Dems are just the less angry, the slightly less brutal, and the smilier fascists who don’t literally rape people usually, unlike the GOP who are pro-rape in addition to being against democracy and against The Constitution outright.

        Hakeem Jeffries recently met with Jared Kushner to, you know, talk about things and to plot together.

        How I wish that everything I wrote above was just a giant hyperbole. But, everything I say here is factual. This timeline has me feeling like I am taking crazy pills every day.

        • Enkrod@feddit.org
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          7 days ago

          Apple, Google/Alphabet, Microsoft, those are some of the pupeteers. The Orange Pedo, The Guardians Of the Pedophiles (GOP) party, and the corporate Fascism Lite Democratic Party (we promise to build one concentration camp fewer than the GOP, so vote for us Dems) are the lackeys.

          Honestly I think the comparison with the 3rd Reich don’t go far enough. Like with the Nazi-Party the GoP is captured by corporate interests but also the people in power are running their own agenda. It’s a “dance on the volcano”-alliance which each side trying to control and use the other. Corporate interest put the Republicans in power and support them to accrue more money and power and dismantle the state that has regulated them. Meanwhile the MAGA-Movement is promoting corporate interests to enrich themselves, create the appearance of economic growth, ensure corporate backing especially in the media and dismantle the democracy that delegates power to the masses.

          Both sides completely disregard how important the state, regulations and democracy are to create the freedom, stability and wealth they have build their power on and which they think they created themselves.

          The problem both sides face is that their goals run contrary to each other in the end. The fascists want power over industry, the market and finance while corporate interests suffer under the isolationist politics of fascists. In the end only one side will come out on top and the other side will have been the ones furthering their own removal from power. Like big corporate in the third Reich was brought more and more under state control.

          The real winners will be the people sitting at the junction of party politics and corporate power. The Trumps, the Musks, the Thiels and of course the military industrial complex.

    • No1@aussie.zone
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      8 days ago

      The clip of that is one of the most grovelling and cringeworthy things I have ever seen.

      I don’t know how Cook can ever look anyone in the eye again

    • thejml@sh.itjust.works
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      8 days ago

      I actually think this is funny. And alarming, but not the way I hear people talk about this. I feel like Apple was really smart here, offering a fairly measly, cheap, pointless trinket to continue making money hand over fist in the US. Tim was smart here, ROI must have been MASSIVE for that with the tariffs and such.

      However the real reason I think this is interesting is that it shows publicly and blatantly just how easily Trump can be paid off and placated and should have been be a huge wake up call for ANY of his supporters and peers. Between this and the FIFA trinket, no one in government should be so easily bought/paid off. I never got why people didn’t go after Trump legally and in the news for even thinking of accepting something like this.

      • Cethin@lemmy.zip
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        8 days ago

        Yeah, for me (who hates Apple), this didn’t reflect poorly on them really. It reflected poorly on our system, where open bribes are applauded instead of punished, and where our leader can be purchased so easily. Apple just made a smart play. It isn’t their fault this was the smart thing to do.

          • Cethin@lemmy.zip
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            7 days ago

            This shit happens everywhere, and that quote is a perfect example. The system is fucked. It’s a matter of fact that Trump is better off because he didn’t pay taxes. There were no penalties, because that’s the system they designed. There’s plenty to hate him for, and for being a part of creating that system and incentives, but you would be dumb to not abuse it.

            This same thing happens literally everywhere. If there’s something to take advantage of, someone is doing it. Those holes just need to be patched. If you think there’s somewhere that doesn’t have these issues, I’d love to know where.

            • Waffelmeister@lemmy.world
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              7 days ago

              Just because a system is designed a certain (amoral) way, doesn’t mean you HAVE to use it in that way.

              Trump and many others may think it’s smart to not pay taxes because of the immediate advantage of having more money. But I’d argue, it’s actually a stupid thing to do. Especially for wealthy people. They profit more from government services like a well equiped police force, good infrastructure, health services that keep their employees healthy, etc. They are just to stupid or shortsighted to factor all variables in.

              Also I think societal norms and individual identity plays a big role in such decisions. I mean, why are you on lemmy and not on reddit? Isn’t it smarter to use reddit since there is more content, more users who read your comments? Maybe reddit just banned you and you have no viable alternative. But there is also the possibility that you are aware of the shortcomings of reddit and arrived at the decision that it’s actually smarter to use lemmy.

              In the end, it’s your descision who you want to be. Do you want to be they guy who doesn’t pay taxes and brags about it? Or the guy who thinks it’s so smart to bribe the president? Do you want to be the guy who reads bot comments on reddit all day and gobbles up their rage bait? Even if society deems certain descisons as smart, they are very often not.

              • Cethin@lemmy.zip
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                7 days ago

                The thing is, they’re a mega corporation. There is zero chance of them being moral. My opinion of them is already that they aren’t moral. It isn’t harmed by this action because morality was never something I thought they’d have.

      • credo@lemmy.world
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        7 days ago

        I made a lot of money in Apple stock over this event. I bought in after the verbal assault, and sold after the gifting.

        So it definitely worked.

  • Avid Amoeba@lemmy.ca
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    8 days ago

    Corporations do not stand up to the government. Remember this. Drop any expectation that the coporate world would save you from a bad government.

    • Doomsider@lemmy.world
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      8 days ago

      Corporations control the government in the US. The government is bad because of corporations and neither are going to save you from either.

      • Avid Amoeba@lemmy.ca
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        8 days ago

        Exactly right. Dare I say the very right for working people to vote was won by organized labour, so even popular democracy is downstream from labour power. That’s the only real power we have against corporations.

    • JustEnoughDucks@feddit.nl
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      8 days ago

      Hey hey hey,

      They stand up against unions

      They stand up against cheap, green energy

      They stand up against human rights

      They stand up against good working conditions

      They stand up against good and affordable medical care

      They stand up against required paid sick leave and maternity leave

      They stand up against regulations to not poison people or exploit people quite so much

      They stand up against anything that might slightly hurt short term profits.

      They pump tens or hundreds of billions at the government to “stand up to them”. Just always, without exception, to pommel the working class and long term into the ground and sacrifice the long term for short term superficial gains.

    • BassTurd@lemmy.world
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      8 days ago

      Except Costco. They did stand up against the DEI bullshit and recently have expressly said they won’t buy and distributed the imported beef. I assume there’s more between those two points in time, I’m just not aware. One of the few out there doing good stuff.

      • Almacca@aussie.zone
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        7 days ago

        Mostly when they face any kind of regulation. Trump is not that kind of government.

    • No1@aussie.zone
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      8 days ago

      “Tell me, Mr. Anderson, what good is a soul or an Alphabet when you are unable to speak?”

  • Imgonnatrythis@sh.itjust.works
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    8 days ago

    This is the battle they are willing to fight? Your country picks an insane shit head for president and he wants to legally change the name of a lake and you throw a fit? What about fighting to allow ICE detection apps on the App store or standing up to assure your ai is honest and revealing about Trump administration atrocities?

      • Smoogs@lemmy.world
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        7 days ago

        well apparently they reached their care quota of the day and all of us must follow.

    • cloudshouter@lemmy.zip
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      8 days ago

      It’s the lowest possible bar for them to tell him that he is being stupid and they won’t even do that. That’s why I am annoyed with them. What we really want is for all the guys in their lifted Dodge trucks with the “shoot your local pedophile” sticker to actually follow through. And then Nuremberg the rest of the fascist administration.

      • benjirenji@slrpnk.net
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        7 days ago

        It’s this that shows well that he’s a quasi dictator akin to some laughable figures in the third world. Other examples don’t showcase his pettiness and childlike behavior as well. The pool was also an example for it.

    • Napster153@lemmy.world
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      8 days ago

      It’s not their problem until it affects them.

      Democracy is for the people, but the people vote intentional ignorance.

  • oyzmo@piefed.social
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    8 days ago

    This is how secure and private Apple is! One whisper from Trump and they comply, no critical thought, no thinking about users - THAT also apply to all data you trust Apple to guard! No privacy, no safety- Apple.

  • khepri@lemmy.world
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    8 days ago

    Gee what’s it called when corporations and the government are welded together in a power block that controls everything about the nation? Help me out here guys I forget.

  • PierceTheBubble@lemmy.ml
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    8 days ago

    What did you expect from a Trillion dollar corporation, that gifted Trump a 24k gold and glass statue, made a $100B commitment to US manufacturing, and being among the “donors” of the White House ballroom? But changing the name of a lake? Too far…

    • Optional@lemmy.worldOP
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      8 days ago

      The “24k gold base” was likely a thin layer, but whatever, yeah they gave him ~10-100k in gold and implied unwarranted praise in exchange for points. They also committed $600 billion ($100 billion more than before trump won, thanks a lot everybody) to build manufacturing in the US, which, if someone’s mad about that - sorry.

      The ballroom is worse, but this is even worse yet, yes. I don’t have to look at his participation trophy, i don’t ever expect to see the Epstein Ballroom and Bunker Boys Club built, but everyone in the world can see this idiotic “renaming”. That’s not strategic, that’s not hedging, that’s just pathetic.

      • PierceTheBubble@lemmy.ml
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        8 days ago

        I’m not saying it isn’t pathetic, but Apple has a track record of gobbling Trump’s marbles for business, so it should be expected they aren’t risking anything over the name of a lake in their mapping service.

      • PierceTheBubble@lemmy.ml
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        7 days ago

        It’s Apple buying goodwill, for both itself and the Trump administration, while only marginally benefiting the average US citizen, if at all.

  • OctopusNemeses@lemmy.world
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    8 days ago

    Whatever. They’ll still take the techbro paychecks and look the other way. Let me know when these nerds grow a spine.

    • phutatorius@lemmy.zip
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      8 days ago

      They’re not tech bros, if that implies they know anything about tech. They’re members of the owning class who happen to have bought into tech.

      • ID10T@programming.dev
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        7 days ago

        Sorry, do you really mean to say that the normal employees at Apple are part of the owning class? Because that’s who the article and the comment you replied to are talking about.

  • reddig33@lemmy.world
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    8 days ago

    I don’t think this new CEO is going to last more than a year. He has all the charisma of Gil Amelio.

    At least he shelved the Apple Vision headset. Hopefully he also canned the Apple Glasses and AirPods with camera that were rumored.

    • Fishnoodle@lemmy.world
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      8 days ago

      I mean, why would he care? Either way he gets obscene amounts of money for at the least a lazy years worth of work

    • chillpanzee@lemmy.ml
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      8 days ago

      Most prominent CEOs want a successor that fails because it makes them look better in retrospect.

    • ccunning@lemmy.world
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      8 days ago

      I don’t think this new CEO is going to last more than a year. He has all the charisma of Gil Amelio.

      …nothing like the old CEO…

    • turtlesareneat@piefed.ca
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      8 days ago

      I was thinking of Gil this morning, very much reminiscent.

      But wearables are like 3/4 of Apple’s strategy for the future and optical is a huge part of that and the Vision Pro is just them getting started, not them bowing out. They just want others to enter the space and start making these expensive mistakes so Apple doesn’t have to, including overcoming the social barrier of filming literally everything. It’s coming. Just like folks didn’t really resist social media, we’re not going to really resist this.

      • reddig33@lemmy.world
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        8 days ago

        It’s just Tim’s Newton. We’ll get something better in ten years, like we got the iPhone. But I don’t know that it will come from Apple unless we get someone more creative in the leadership role.